When Comcast launched its new “hire-a-vet” program, it could have been perceived as a cheap publicity stunt. But that’s not how Michael Forte of Taunton sees it. Not at all. In fact, Forte says the Comcast employees he worked with to put together his two-minute video resume all seemed genuinely concerned with his well-being – and with the well-being of the state’s veterans in general.
Late last month, the company posted videos of 26 military veterans to its on-demand collection, Comcast spokesman Marc Goodman says. These vets, he says, had been selected by the state Department of Veterans’ Services.
The goal: to give local veterans a new way to showcase their skills and stand out from the crowd of job-hunting masses. It’s hard to know how effective this pilot program will be: How many HR managers are really looking for recruits when they’re channel surfing at home on their sofas? That said, the well-intentioned program probably should be expanded to make it a more permanent part of Comcast’s lineup, instead of just as a onetime project.
Forte, who completed a full tour of duty in Iraq last year and was also sent to Iraq in the 1990s war, is looking for a change from his desk job at the Otis Air National Guard Base on Cape Cod. He’d much prefer to be working outside, even in inclement weather. “The fact that Comcast does this is pretty awesome,” Forte told me last week. “They’re giving an avenue to veterans that normally wouldn’t have a cutting edge.”
When we spoke last week, Forte said he hadn’t had any bites yet. But he’s still hopeful that some prospective employers will take notice (Comcast includes contact info at the end of each video resume).
In the last quarter, Comcast seemed to stem the constant exodus of subscribers, reporting a net loss of only 17,000 – the smallest loss in five years. Comcast attributed the victory – meager as it was – to how the company is making more programming available online and to its recent attempts to improve customer service. But being a good neighbor sure doesn’t hurt.
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